Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.
Articles Tagged ‘technology’
To create new opportunities among consumers and generate greater profits from existing shoppers, retailers are increasingly turning to new platforms. But which technologies will move the needle?
The event boasts 186 speakers for 68 sessions under the overarching theme of “Shift, experience, reimagine.”
The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.
NEW YORK – An executive with R/GA at the Mobile Media Summit explained that retailers should focus on mobile efforts which can make the bricks-and-mortar space a better experience for shoppers, such as equipping associates with technology to make them a bigger asset.
Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not asking for it, with over 40 percent of businesses uninterested in ever introducing contactless payment options, according to a report by Lightspeed POS.
What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.
Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.
More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.
Retailers, marketers and service providers are at the brink of a massive technological opportunity to evolve the retail experience.