Feb. 22, 2017

Articles Tagged ‘luxury marketing’

Maserati looks to social users to name limited-edition vehicle – Luxury Daily

Luxury Daily today – Maserati looks to social users to name limited-edition vehicle; Political statements are trending as fashion week takes on current events.

Contextualized and individualized shopper experience key to mobile campaigns

As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.

How artificial intelligence will transform marketing

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

British Vogue appeals to shrinking attention spans with chatbot news – Luxury Daily

Luxury Daily today – British Vogue appeals to shrinking attention spans with chatbot news; Luxury arts patronage must lean on codes of authenticity to be well-received.

How brands can maximize conversion from mobile search

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

Top 3 technologies revolutionizing ecommerce

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

Jaguar makes refueling faster with in-app payment – Luxury Daily

Luxury Daily today – Jaguar makes refueling faster with in-app payment; How emerging luxury brands can go-it-alone internationally.

Device detection 2.0: Are marketers getting the full picture?

Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

Fashion and theater meet for Michael Kors’ fashion week mobile efforts – Luxury Daily

Luxury Daily today – Fashion and theater meet for Michael Kors’ fashion week mobile efforts; Fashion labels should seek greater exposure on retailers’ social channels: L2.

Grabbing the attention of potential customers and engaging existing ones on mobile

The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”

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