Feb. 22, 2017

Research

90pc of travelers want to use mobile devices to search for flights: report

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Despite strong profit projections in the past year, a new report from CellPoint Mobile claims that airlines are not taking full advantage of mobile solutions for their ecommerce infrastructures.

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Messaging

Realtor.com taps messaging trend with iMessage integration

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Realtor.com is making it easier than ever for consumers to find and share real estate listings thanks to an integration between its mobile application and iMessage that lets users quickly send listings to friends through a text message.

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Research

Streamlining, optimizing to be retail buzzwords in 2017: BCG

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After entering Asia at a high rate of speed, luxury brands quickly oversaturated the region which has caused a number of recent store closures and the need to rethink retail strategy, according to a new report by Boston Consulting Group.

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Content

Mobile Minutes: Apple vs. FBI; Uber gives employees way out; Toyota hybrids, TiVo lives

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Today in mobile marketing – Apple vs. FBI one year later: Still stuck in limbo; Uber gives restless employees a way to cash out; Toyota sees plug-in hybrids catching on faster than conventional hybrids; Why I still love TiVo and how a sous vide gadget rescued me.

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Content

Folgers leverages user-generated content for jingle-themed campaign – Mobile Marketer

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Mobile Marketer today – Folgers leverages user-generated content for jingle-themed campaign; Coach, Simon make bold move for attention with virtual runway creation.

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Advertising

Jaguar makes refueling faster with in-app payment – Luxury Daily

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Luxury Daily today – Jaguar makes refueling faster with in-app payment; How emerging luxury brands can go-it-alone internationally.

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Columns

Device detection 2.0: Are marketers getting the full picture?

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Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

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Social networks

Taco Bell simultaneously drives foot traffic, builds lifestyle brand with wedding

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Fast-food retailer Taco Bell is hoping to shepherd in traffic to its new flagship location in Las Vegas with a social media campaign that will result in a wedding.

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Messaging

Snuggle turns videos into customer connections

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Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.

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Research

Q4 mcommerce spending grew 45pc year-over-year: report

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While the rise of mcommerce and ecommerce at large is unsurprising to anyone paying attention, online retail is usurping bricks-and-mortar spending in Q4, the most active retail quarter, according to the latest comScore report.

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Content

Mobile Minutes: Man cheating sues Uber; Mobile replacing ATM cards; Apple’s record high; AI wars

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Today in mobile marketing – Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.

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Content

Golden age of Fitbit is ending, marketers need to adapt – Mobile Marketer

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Mobile Marketer today – Golden age of Fitbit is ending, marketers need to adapt; 7Up mixes it up with new digital campaign.

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Advertising

Fashion and theater meet for Michael Kors’ fashion week mobile efforts – Luxury Daily

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Luxury Daily today – Fashion and theater meet for Michael Kors’ fashion week mobile efforts; Fashion labels should seek greater exposure on retailers’ social channels: L2.

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