Feb. 27, 2017

How marketers can adjust to YouTube dropping unskippable 30-second ads – Mobile Marketer

Mobile Marketer today – How marketers can adjust to YouTube dropping unskippable 30-second ads; Activia’s latest social video campaign offers empowering message for women.

Amazon puts pressure on Seamless, Postmates with restaurant delivery feature

Amazon is encroaching on yet another aspect of the retail industry with an update to the Amazon mobile application that lets consumers order food delivery from their phones.

Comcast’s new app feature aims to combat customer service bad rap

Comcast is launching a new feature for its mobile application that facilitates tech support visits to a customer’s home and lets them know exactly when a technician will arrive.

Gulf Oil pilot program proves mobile payments belong in any sector

Gulf Oil, which licenses its intellectual property to a number of gas stations across the country, is piloting a mobile payments product, which is to launch in select New England and New York markets.

92pc of shoppers visit a brand’s Web site to do something other than shop: report

Given how quickly the field is developing, consumer ecommerce behavior is still a mystery to many working in mobile, making the online shopping ecosystem one largely bereft of personalization, according to a new report from Episerver.

Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risks

Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.

WhatsApp Snapchat copycat feature gives marketers more options – Mobile Marketer

Mobile Marketer today – WhatsApp Snapchat copycat feature gives marketers more options; Mike and Ike partner with Paul George, NBA 2K17 for social campaign.

Walgreens integrates rewards program into Android Pay

Walgreens is continuing to push forward in the mobile commerce space with the integration of its loyalty program with Android Pay, allowing users to seamlessly earn points and pay via mobile in stores.

Guitar Center’s shopping companion app capitalizes on in-store shoppers

Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them.

Starbucks Japan creates keychain enabled for contactless payments

Starbucks Japan’s partnership with local fashion brand Beams has produced an interesting entry into a precarious wearables market: a branded keychain that customers can use to pay for their drinks, similar to its ubiquitous mobile payments product.

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