Goodwill is collaborating with a delivery network to drive up donations during the next few months through a platform that runs on an easy-to-use application.
Nonprofits’ mobile giving programs could get a boost as both Facebook and PayPal roll out new programs that make it easier for on-the-go millennials to donate to a charity.
NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve.
The Salvation Army updates its annual Red Kettle holiday campaign by offering a free trip to New York and a giving spree to an individual whose contest entry is selected by social media users.
The Movember Foundation hopes to maximize donations for this year’s prostate cancer fundraiser with a mobile campaign that leverages SMS to deliver motivational messages and drive engagement with games.
Fundraising platform MobileCause is bringing text-to-donate campaigns to the forefront by allowing audiences viewing Warren Miller’s Chasing Shadows film to virtually send funds to help the Nepal earthquake relief efforts, proving that QR codes and SMS functions have not become dormant.
Nonprofit Operation Smile has partnered with the mobile gaming application Yahtzee With Buddies to push fundraising during October in a series of Halloween-themed challenges.
DoSomething.org is leveraging mobile search to highlight social causes important to young consumers by accepting a 10 cent donation from Yahoo for every eligible search performed on a mobile browser throughout October.
The American Automobile Association is rolling out a service tracker application for the Apple Watch starting in Canada and making its way to the United States later this year, in a move to better serve customers who are already dealing with a frustrating situation.
Nonprofit Oxfam America is leveraging location-based ads on the smartphones of attendees at Internet Week to drive them to a mobile-optimized site where they can make a donation to support relief efforts in Nepal.