Feb. 27, 2017


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Goodwill and Roadie partner to make app-based donations a reality

Goodwill is collaborating with a delivery network to drive up donations during the next few months through a platform that runs on an easy-to-use application.

Facebook, PayPal put bigger focus on mobile donations

Nonprofits’ mobile giving programs could get a boost as both Facebook and PayPal roll out new programs that make it easier for on-the-go millennials to donate to a charity.

Digital giving continues to evolve, driving high bounce rates: American Cancer Society exec

NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve.

Salvation Army shakes up holiday donations via annual social campaign

The Salvation Army updates its annual Red Kettle holiday campaign by offering a free trip to New York and a giving spree to an individual whose contest entry is selected by social media users.

Movember Foundation drives fundraising with interactive SMS program

The Movember Foundation hopes to maximize donations for this year’s prostate cancer fundraiser with a mobile campaign that leverages SMS to deliver motivational messages and drive engagement with games.

MobileCause shines spotlight on text-to-donate campaigns with film tie-in

Fundraising platform MobileCause is bringing text-to-donate campaigns to the forefront by allowing audiences viewing Warren Miller’s Chasing Shadows film to virtually send funds to help the Nepal earthquake relief efforts, proving that QR codes and SMS functions have not become dormant.

Operation Smile plays Yahtzee with mobile users to raise funds

Nonprofit Operation Smile has partnered with the mobile gaming application Yahtzee With Buddies to push fundraising during October in a series of Halloween-themed challenges.

DoSomething.org taps mobile search to drive charitable donations among millennials

DoSomething.org is leveraging mobile search to highlight social causes important to young consumers by accepting a 10 cent donation from Yahoo for every eligible search performed on a mobile browser throughout October.

AAA unveils service tracking app for Apple Watch

The American Automobile Association is rolling out a service tracker application for the Apple Watch starting in Canada and making its way to the United States later this year, in a move to better serve customers who are already dealing with a frustrating situation.

Oxfam drives mobile donations for Nepal with location-based campaign

Nonprofit Oxfam America is leveraging location-based ads on the smartphones of attendees at Internet Week to drive them to a mobile-optimized site where they can make a donation to support relief efforts in Nepal.

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