Feb. 27, 2017

Health and beautyExpand

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Benefit turns its customers into video editors

Beauty brand Benefit cosmetics is wielding an innovative tool in which users on mobile can create their own videos featuring different shades of its new lipstick and then purchase.

Physicians Mutual integrates services from ScriptSave mobile app

Physicians Mutual is giving its clients more control over their health insurance information by migrating its services to a new and enhanced mobile application to keep up with the new way of prescription management set on from major pharmacies.

Vitamin Shoppe slowly but surely making mobile a priority

NEW YORK – With a new mobile application on the horizon, Vitamin Shoppe is in the middle of a slow but steady modernization effort to bring real mobile value to its customers.

Sephora innovates business practices with mobile buying platform

Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

L’Oréal joins other beauty retailers in adopting live chat

French cosmetics retailer L’Oréal is debuting a new mobile-friendly chat consultation tool that offers users personalized hair color counsel, following in the footsteps of makeup retailers such as Sephora.

GNC to debut new app in conjunction with sweeping rebrand

Leading vitamin and supplements brand GNC will be rolling out a series of new offerings as part of its One New GNC rebrand, including a social media campaign, a new loyalty program, and a new GNC application.

Esquire editorializes pop-up for Armani-sponsored Snapchat effort

Hearst-owned men’s lifestyle publication Esquire took the concept of a pop-up to the digital realm with a 48-hour Snapchat Discover experience.

Sephora rewards social media users without having to go private

Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

Meitu joins with celebrity beauty blogger for augmented reality app

Meitu, a beauty application provider, is letting consumers virtually try on makeup through its app before purchasing with the help of celebrity beauty blogger Lisa Eldridge.

Clairol eases hair-dye customers’ worries by letting them test colors

Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.

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