Feb. 27, 2017

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TheSkimm moves its motto to commerce to make gifting effortless

Millennial-focused news outlet theSkimm is delving into commerce by offering specially curated gift boxes for the holiday season that can be seamlessly purchased on mobile.

American Greetings pushes graduation-inspired sales via mobile gift cards

American Greetings is drumming up sales for graduation-themed products by enabling consumers to use its justWink application to customize a virtual card, send it via SMS, email or social media and include a mobile gift card from a major retailer.

1800Flowers unwraps IBM Watson-powered mobile gift concierge, signaling AI’s rise

Gifts retailer 1800Flowers, which has recently made waves in artificial intelligence integration, is cementing its stronghold on mobile commerce with an IBM Watson-powered gift concierge that uses cognitive capabilities to tailor product suggestions for shoppers.

Whole Foods selects Instacart for mobile floral deliveries on Valentine’s Day

Whole Foods Market is once again teaming with Instacart for its mobile capabilities, this time to offer Valentine’s Day flower deliveries in as little as one hour at participating locations.

Ethel M brings in-store experience to mobile users

Ethel M Chocolates, which maintains multiple stores in Las Vegas, sought to redo its ecommerce Web site to help translate the in-store brand experience online and encourage mobile sales.

Zola introduces gift tracking, mobile Web integration upon release of iOS 8

Online wedding registry Zola is taking advantage of the release of iOS 8 by integrating gift tracking and Web capabilities to its mobile application.

Budweiser tests Facebook promotions with mobile-only redemption

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

Uber takes on Google in the instant-delivery realm

Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.

EGifter implements Bitcoin to overcome security breaches, widen public interest

Social gifting brand eGifter claims to be the first iOS application to offer bitcoins as a payment option.

1800Flowers delivers on the value of sentiment via crowdsourcing

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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