Feb. 27, 2017

Food and beverageExpand

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Papa John’s bolsters rewards program with month of promotions

Papa John’s is rolling out a new campaign to get more customers signed up for its mobile rewards program by offering bonus points for a limited time.

Amazon puts pressure on Seamless, Postmates with restaurant delivery feature

Amazon is encroaching on yet another aspect of the retail industry with an update to the Amazon mobile application that lets consumers order food delivery from their phones.

Starbucks Japan creates keychain enabled for contactless payments

Starbucks Japan’s partnership with local fashion brand Beams has produced an interesting entry into a precarious wearables market: a branded keychain that customers can use to pay for their drinks, similar to its ubiquitous mobile payments product.

Taco Bell simultaneously drives foot traffic, builds lifestyle brand with wedding

Fast-food retailer Taco Bell is hoping to shepherd in traffic to its new flagship location in Las Vegas with a social media campaign that will result in a wedding.

Papa John’s offers app users free pizza through partnership

Beginning on Valentine’s Day, users of a promotional application will have the chance at a free pizza from Papa John’s every Tuesday for the next four weeks.

Pizza Hut leverages mobile ordering and Alexa to drive sales

Pizza Hut is hoping to tap into Amazon’s suite of mobile applications and Alexa devices with a new promotion that gives a discount to consumers who place an order through an Alexa device.

Dunkin’ Donuts hopes Valentine’s Day iMessage integration will drive sales

Dunkin’ Donuts is looking to capitalize on the Valentine’s Day festivities by establishing a presence on iMessage through special features on its Dunkin’ Donuts Stickers & Cards application.

Pizza Inn dives into mobile, but does it go far enough?

Pizza Inn is counting on the power of a new mobile rewards program to drive up sales and lure in a whole new generation of customers.

California Pizza Kitchen’s app touts mobile pay, rewards program

Casual dining restaurant California Pizza Kitchen has retooled its CPK Pizza Dough Rewards Mobile App, which now offers mobile pay, ordering, past purchase history and a tip calculator.

Domino’s rolls out full Facebook Messenger ordering bot

Domino’s is rolling out a fully-functional mobile ordering chatbot on Facebook Messenger after strong reception to a more limited version that was released late last year.

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