Feb. 27, 2017

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1-800-Flowers expands its ecommerce offering through partnership

Online florist 1-800-Flowers is partnering with a custom chocolatier to diversify its fruit bouquet offerings both on its ecommerce offering and its mobile application, just in time for Valentine’s Day.

How 1800Flowers saw a 5pc lift in mobile shopping cart conversion

As the battle against shopping cart abandonment intensifies, 1800Flowers relied on segmentation, A/B testing and push notifications to effectively target mobile shoppers this past Valentine’s Day, resulting in a five percent lift of abandoned carts conversion.

Whole Foods, Instacart open aisles for Mother’s Day mobile promotion

Whole Foods Market is joining forces with delivery service Instacart to enable mobile shoppers to order Mother’s Day bouquets, reflecting how consumers are increasingly turning to delivery options on mobile.

Red Cross launches app for blood donors with retail rewards

The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.

Pizza Hut, 1800Flowers kick off NFL-themed promotions with Visa Checkout

Restaurant chain Pizza Hut and floral and gift retailer 1800Flowers are participating with Visa Checkout for its nationwide NFL campaign, offering promotions and exclusive deals to the platform’s enrollees.

BloomNation’s BloomSnap shares photo of flower arrangement prior to delivery

Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements with its mobile-optimized Web site and mobile ordering and payment options.

1800Flowers exec: On mobile, Amazon’s syndicated search resolves retailers’ gripes

NEW YORK – A 1800Flowers executive at the 2014 MMA Forum pinpointed Amazon’s syndicated search as a big opportunity for retailers to reach shoppers, despite marketers’ notorious disdain for the online giant.

1800Flowers delivers on the value of sentiment via crowdsourcing

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

1800Flowers’ mobile retargeting efforts bloom with fingerprinting

SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.

Online florists crank up mobile for acquisition

Online retailers including 1800Flowers and ProFlowers are leveraging Valentine’s Day to turn one-time flower shoppers into loyal shoppers.

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