Feb. 27, 2017

Apparel and accessoriesExpand

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Urban Outfitters achieves 146 pc revenue increase through location targeting

Apparel and accessories manufacturer Urban Outfitters saw a 75 percent conversion rate by targeting young women who frequent clubs with push-notifications that tapped emojis and deep linking.

Streamlining, optimizing to be retail buzzwords in 2017: BCG

After entering Asia at a high rate of speed, luxury brands quickly oversaturated the region which has caused a number of recent store closures and the need to rethink retail strategy, according to a new report by Boston Consulting Group.

Finish Line introduces shopable runway for Reebok at NYFW

Reebok’s outing at this year’s New York Fashion Week was home to a few firsts, including a partnership with Who What Wear and a shopable runway where editors and influencers could purchase items on tablets in real-time.

Banana Republic wields in-store, online tools for bigger social influencer impact

Gap Inc.’s Banana Republic is building on its relationship with brand ambassador Olivia Palermo through in-store popup shops that are live streamed on YouTube to drive sales.

Timberland leverages interactive mobile ads to drive sales

Timberland is rolling out a collection of interactive mobile ads to encourage customers to purchase its new line of footwear featuring SensorFlex technology.

Express caters to contemporary men with whiskey subscriptions

Contemporary fast fashion retailer Express is weaving together aspects of a sophisticated lifestyle to cater to its audience of modern men through a whiskey club integration, gift cards, social posts and an email campaign.

Retailers bring the romance of in-store shopping to ecommerce

NEW YORK – Just because ecommerce has exploded does not mean consumers do not enjoy shopping at bricks-and-mortar but simply lack the time, according to executives from CreativeDrive and Spark Ideas.

Kohl’s is working on a gradual mobile transformation, says exec

NEW YORK — While Amazon may have the luxury of diving straight into ambitious retail projects, Kohl’s is focusing on slow but continuous innovations of its retail experience, according to an executive from the company.

Tory Burch exec: Retail needs to bridge the online and offline gap

NEW YORK — The future of retail lies in bridging the gaps between the online and in-store shopping experiences, according to an executive from Tory Burch.

Social media is the link to consumers during red carpet season

Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.

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