Feb. 22, 2017

Author archive

Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risks

February 22, 2017

Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.


WhatsApp Snapchat copycat feature gives marketers more options – Mobile Marketer

February 22, 2017

Mobile Marketer today – WhatsApp Snapchat copycat feature gives marketers more options; Mike and Ike partner with Paul George, NBA 2K17 for social campaign.

Maserati looks to social users to name limited-edition vehicle – Luxury Daily

February 22, 2017

Luxury Daily today – Maserati looks to social users to name limited-edition vehicle; Political statements are trending as fashion week takes on current events.

Contextualized and individualized shopper experience key to mobile campaigns

February 22, 2017

As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.

Mobile Minutes: Project Loon; Samsung scandal; Spy dolls; Toshiba shares fall

February 21, 2017

Today in mobile marketing – Project Loon, Alphabet’s Wi-Fi-beaming moon shot, still flying; Samsung scion follows father’s path in scandal not just business; The bright-eyed talking doll that just might be a spy; S&P downgrade warning sends Toshiba shares falling.

The allure of Snapchat Discover has newspapers migrating en masse – Mobile Marketer

February 21, 2017

Mobile Marketer today – The allure of Snapchat Discover has newspapers migrating en masse; Pepsi uses mobile hub for NBA-themed Web series.

British Vogue appeals to shrinking attention spans with chatbot news – Luxury Daily

February 21, 2017

Luxury Daily today – British Vogue appeals to shrinking attention spans with chatbot news; Luxury arts patronage must lean on codes of authenticity to be well-received.

Mobile Minutes: Unions court Tesla workers; eBay AI; Apple TV; Snap valuation goals

February 17, 2017

Today in mobile marketing – Auto union courts Tesla workers, amplifies ‘buy American’ message; eBay CEO: Supersmart AI will help you sell everything; Apple vowed to revolutionize television. An inside look at why it hasn’t; Snap aims for valuation of more than $20 billion in I.P.O.

Facebook’s new jobs feature should worry LinkedIn – Mobile Marketer

February 17, 2017

Mobile Marketer today – Facebook’s new jobs feature should worry LinkedIn; Michelin cuts through marketing fog with contextual advertising.

Tag Heuer opens ecommerce flagship on Tmall.com in Chinese youth bid – Luxury Daily

February 17, 2017

Luxury Daily today – Tag Heuer opens ecommerce flagship on Tmall.com in Chinese youth bid; Dior grants inside look at creative transition to highlight unchanging savoir faire.

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