Dec. 5, 2016

Social networks

Will Pinterest’s update for retailers mean social commerce will see fruition?

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As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.

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Advertising

Announcing Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Messaging

Viber gets in-app mobile banking system

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Popular messaging application Viber is getting a much-needed commerce twist with the integration of an automated banking system, further signaling the blurring between messaging platforms and other mobile functions.

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Marketing

76pc of marketers prioritize social over other mediums for product debuts

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Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.

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Content

Mobile Minutes: Snapchat revolution; Fake Apple chargers; Russian cyberattack; Facebook housing investment

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Today in mobile marketing – While we weren’t looking, Snapchat revolutionized social networks; There’s a 99 percent chance your fake Apple charger isn’t safe; Russian central bank loses $31 million in cyber attack; Facebook to invest $20M in neighborhood housing.

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Content

Nokia attempts a comeback, but is the mobile landscape too crowded? – Mobile Marketer

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Mobile Marketer today – Nokia attempts a comeback, but is the mobile landscape too crowded?; H&M sees 5pc of monthly engagement driven from Wes Anderson ad.

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Content

Luxury cosmetics should be wary of Indie brands in digital space – Luxury Daily

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Luxury Daily today – Luxury cosmetics should be wary of Indie brands in digital space; Sotheby’s paints innovative picture of art history in latest film series.

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Columns

How retailers can close the mcommerce gap

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Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

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Research

Why in-store mobile payments are still struggling

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It has been a few years since mobile payments were introduced to the world, and while they have gained some popularity as an in-app and online shopping tool, recent data suggests in-store payments have not caught on quite they way they were expected to.

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Advertising

Announcing Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Applications

El Pollo Loco debuts new mobile ordering app

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El Pollo Loco is starting to play catch up with other fast food chains with the addition of a new mobile ordering application that integrates a loyalty program as well as other modern features into a single mobile package.

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Apparel and accessories

Gucci boasts strongest digital performance among fashion brands: L2

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The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.

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Content

Mobile Minutes: Facebook AI; Nokia reawakens; Apple drone maps; Instagram influencing

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Today in mobile marketing – Facebook: Don’t freak out about artificial intelligence; Fallen smartphone brand Nokia challenges Apple, Samsung again; Apple using drones to catch Google Maps, report says; Confessions of an Instagram influencer.

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