Jan. 18, 2017

Columns

The expanded power of context: M.A.D.E.

By

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

Share on FacebookShare on LinkedInShare on Twitter
Applications

Uber teams with Manchester United for global brand partnership

By

Uber is partnering with world-renowned English soccer team Manchester United for a global partnership that will see exclusive Man U content for Uber users around the world as well as branded rides to and from games in England.

Share on FacebookShare on LinkedInShare on Twitter
Advertising

Registration closing soon: Mobile FirstLook 2017 New York Jan. 18

By

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

Share on FacebookShare on LinkedInShare on Twitter
Applications

Regal Cinemas hosts Oscar film fest with benefits for loyalty users

By

Regal Entertainment is providing movie lovers with a way to see all the Best Picture nominees for this year’s Oscars back in theaters for a ten-day festival with exclusive bonuses for Regal loyalty mobile application users.

Share on FacebookShare on LinkedInShare on Twitter
Advertising

TD Ameritrade tackles discomfort around talking about finances with omnichannel campaign

By

Online broker TD Ameritrade is undertaking an omnichannel advertising campaign centered around the “Green Room,” a safe space of sorts where individuals are encouraged to talk about their finances.

Share on FacebookShare on LinkedInShare on Twitter
Content

Mobile Minutes: MacBook Pro reviews; Mass data collection; Android creator returns; Amazon labor pains

By

Today in mobile marketing – Apple MacBook Pro now gets thumbs-up from Consumer Reports; Startup investors fret over risks of mass data collection; Andy Rubin nears his comeback, complete with an ‘essential’ phone; Amazon is creating 100,000 U.S. jobs, but at what cost?

Share on FacebookShare on LinkedInShare on Twitter
Content

AOL opens live-streaming destination, Build Studio, in New York – Mobile Marketer

By

Mobile Marketer today – AOL opens live-streaming destination, Build Studio, in New York; Nat Geo Wild looks for more viral success in content partnership with Mashable.

Share on FacebookShare on LinkedInShare on Twitter
Advertising

EBay gives legitimacy to secondhand luxury with new program – Luxury Daily

By

Luxury Daily today – EBay gives legitimacy to secondhand luxury with new program; Will PETA’s LVMH boardroom presence curb use of exotic skins?

Share on FacebookShare on LinkedInShare on Twitter
Columns

7 tips for mcommerce email success

By

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

Share on FacebookShare on LinkedInShare on Twitter
Research

Despite mobile savviness, 98pc of Gen Z still shop in-store

By

While the youngest generation of shoppers is the one most accustomed to life online, a report from IBM shows that shopping in-store is still important to them, with 98 percent making purchases at a physical store.

Share on FacebookShare on LinkedInShare on Twitter
Advertising

Registration closing soon: Mobile FirstLook 2017 New York Jan. 18

By

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

Share on FacebookShare on LinkedInShare on Twitter
Applications

Atom Tickets and UberEATS partner for private screenings of The Founder

By

UberEATS and Atom Tickets are teaming up for a new promotion that will give customers the chance to see six free private screenings of the new film form The Weinstein Company, The Founder.

Share on FacebookShare on LinkedInShare on Twitter
Applications

Dunkin’ Donuts keeps users coming back to rewards app with incentives

By

Dunkin’ Donuts is maintaining its status as a leader in mobile retail applications by keeping users interested in ordering rewards through special giveaways.

Share on FacebookShare on LinkedInShare on Twitter
Type Size: aaa
© 2015 Napean LLC. All rights reserved.