Aug. 27, 2016

Multichannel retail support

Amazon’s one-stop shop for vehicle owners drives purchases and information

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Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information.

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Strategy

Uber adds ride-sharing buttons to retailers’ mobile-optimized location pages

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Uber is implementing buttons on retailers, banks and restaurants’ mobile-optimized location pages that invite users to visit those locations by using its ride-sharing service, showcasing how it can deliver more customers to local businesses’ doors.

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Webinars

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

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How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Applications

Letgo introduces user ratings, secures 13.2M monthly active users

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Mobile seller-to-seller application letgo is adding ratings and reviews for buyers and sellers so users can be more confident in their transactions following the app’s growth past 30 million downloads.

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Content

Mobile Minutes: Snapchat and young voters; Facebook open sources AI; Apple’s security upgrade; YouTube’s TV app

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Today in mobile marketing – Snapchat lures more campaign spending as candidates court young voters; Facebook open sources AI image recognition software; Apple upgrades iOS after spyware finding; YouTube just created a new TV app for cord-cutting viewers.

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Content

Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits – Mobile Marketer

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Mobile Marketer today – Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits; Hyundai simplifies driving by integrating mobile services into one app.

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Advertising

Dior paints the town red to launch vibrant lip color – Luxury Daily

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Luxury Daily today – Dior paints the town red to launch vibrant lip color; Swarovski champions creativity, inspiration in branding campaign.

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Columns

Organically shared Facebook content is the new marketing

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How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?

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Payments

Mastercard transforms The Barclays into testing ground for in-app payments

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Mastercard is continuing its tradition of bringing its latest technologies to The Barclays golfing event by enabling this year’s attendees to use the enhanced Masterpass solution to buy merchandise on-site and leverage the Qkr! with Masterpass application to order concessions directly to their seats.

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Merchandising

Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

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Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Webinars

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

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How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Payments

Mary Kay provides flexible payment capability for sellers, shoppers via mobile

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Mary Kay is providing its beauty consultants in Canada with an easier method of bringing payments to customers through mobile, making credit and debit purchases more accessible.

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Content

Mobile Minutes: Best Buy and virtual reality; New digital currency; Spotify’s IPO plans; Facebook’s political views

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Today in mobile marketing – Best Buy poised to be virtual reality’s first mainstream test; Big banks plan to coin new digital currency; Spotify has a big wrinkle iron out before it goes public; Find out what Facebook thinks about your political views.

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