Sep. 29, 2016

Applications

Mastercard jockeys for mobile payments domination with new API platform

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In news announced today, Mastercard is introducing a proprietary API program that enables its partners to experiment with new technologies and interfaces, raising the innovation stakes for similar brands across the financial industry.

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Strategy

Mobile’s disruption power extends from big brands to small, says FedEx exec

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NEW YORK – An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile’s ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.

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Applications

StubHub debuts new mobile ticket marketplace in partnership with Philadelphia 76ers

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StubHub has rolled out its latest effort in collaboration with the National Basketball Association’s Philadelphia 76ers, integrating primary and secondary ticket sales into a mobile hub for all Sixers ticket transactions including personalization and bundled services unavailable in traditional grey market arenas.

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Messaging

Interactive messaging is new paradigm for conversations, commerce: Chatbox.com exec

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NEW YORK – A Chatbox.com executive at the MMA SM2 Innovation Summit 2016 stressed the need for brands to leverage interactive messaging – such as chatbots, instant applications and messaging platforms including WhatsApp – to foster conversations with consumers and drive commerce.

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Content

Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and WhatsApp data; Snapchat’s milestone

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Today in mobile marketing – More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.

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Content

Mobile fuels tectonic shifts in auto and transportation industries: GM exec – Mobile Marketer

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Mobile Marketer today – Mobile fuels tectonic shifts in auto and transportation industries: GM exec; Coty exec: 2016’s biggest mobile trends include utility, data.

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Advertising

Just because you can does not mean you should for mobile: Almighty exec – Luxury Daily

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Luxury Daily today – Just because you can does not mean you should for mobile: Almighty exec; Experiential marketing should go beyond selling.

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Columns

Digital marketing can generate a lower cost-per-acquisition than offline advertising

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The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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Multichannel retail support

Chatbots, beacons are next steps in mcommerce: Home Depot exec

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NEW YORK – A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.

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Strategy

Allstate revamps mobile apps to provide more value to users

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An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.

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Merchandising

Doritos’ two-pronged mobile campaign drives product sales, voter registrations

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One of PepsiCo’s flagship brands, Doritos, has teamed up with nonprofit organization Rock the Vote for a new campaign that encourages millennials to purchase a flavorless bag of chips through a mobile-optimized site in a bid to convince friends to vote in the upcoming election.

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Content

Mobile Minutes: Snapchat’s sunglasses; Google’s voting doodle; Square’s new reader; Uber gift cards

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Today in mobile marketing – Snapchat to sell Spectacles, sunglasses with an embedded camera; Register to vote, the Google Doodle way; Square responds to ‘tap and pay’ criticism with a new system for small business; Uber launches gift cards ahead of the holiday season.

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Content

Personalized mobile services yield highest user engagement: Pandora exec – Mobile Marketer

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Mobile Marketer today – Personalized mobile services yield highest user engagement: Pandora exec; AOL exec: Efficient use of data is critical for mobile success.

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